Issue link: https://tmcpulse.uberflip.com/i/699873
t m c ยป p u l s e | j u ly 2 0 1 6 6 6 "The Texas Medical Center enables us to integrate and participate with the cohorts as well as gives us a place where we can bring in our customers, start- ups and other folks with ideas," he said. "We are also excited about being a part of TMCx, where it gives us a ready pool of talent for our own people going into the health care space, and a lot of synergies that we can help leverage and foster for additional innovation." The digital health market is growing in every way, from startups to technology opportunities to invest- ments. German statistics company Statista estimates that by 2020, this sector will be valued at some $233 billion, driven mainly by mobile health. Other companies have joined AT&T in this market. Earlier in 2016, Finnish company Nokia, best known for its cell phones, announced it was acquiring Withings, a French startup that makes wearables and other health monitors. Other additions to the digital health sector have included Verizon's health care technology enterprise business and Qualcomm's "Qualcomm Life" connected care model. AT&T's approach to digital health is connecting things via the strong and robust Internet of Things (IoT), which is the application of technology to objects like wearable devices, homes and cars, so that data can be collected and exchanged. The company is putting that data to work in ways that create value for the per- son using the device. Health care is one of the last fields to join IoT, but it is very strategic, growing and important, said Igal Elbaz, vice president of ecosystem and innovation for AT&T Services Inc. AT&T intends to bring its connectivity, experience and the ability to build businesses, what Elbaz calls "a pure AT&T approach," to the field. From left, Robert C. Robbins, M.D., president and CEO of the Texas Medical Center; Craig Lee, director of the AT&T Foundry in Houston; Ralph de la Vega, vice chairman of AT&T Inc. and CEO of AT&T Business Solutions and AT&T International LLC; and Igal Elbaz, vice president of ecosys- tem and innovation for AT&T Services Inc., cut the ribbon to officially open the AT&T Foundry for Connected Health. the AT &T F O U N D R Y for C O N N E C T E D H E A LT H is divided into T H R E E S PA C E S C L I N I C A L A recreation of the connected hospital environment N U R S E S ' S TAT I O N The bridge between patient care in the hospital and the home, where caregivers will have remote access to meaningful patient data in real-time. H O M E For testing the elements related to home monitoring after a patient is discharged from the hospital Craig Lee tests out the bed in the bedroom area of the home section.