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t m c » p u l s e | m a y 2 0 1 8 33 'Be there in the planning' AR technology and 3-D visualization are trans- forming the operating experience for surgeons. Medical device companies are paying attention to this growing trend. According to market research agency Arizton, the global market for such technologies in health care is projected to surge from $0.6 billion in 2017 to nearly $3.04 billion in 2023—a compound annual growth rate of more than 31 percent. "Technology just gets better and better in terms of new generations of robots and new gen- erations of microscopes," Koh said. "The key is to be at the forefront—not wait for someone to build it, but be there in the planning, in the testing, to benefit our patients as soon as possible." Of course, any emerging technology draws skeptics. "Any time you introduce new technology, there's a million people who will line up to say there's no reason to do anything any differently than the way we either do now or have always done," Selber said. "It's the reason why people used horses and buggies for 10 years after auto- mobiles were invented and available." As medical technology continues to evolve and hospitals race to gain competitive advantage Grand Opening FASTEST OIL CHANGE ON THE PLANET Find additional locations at WWW.TAKE5OILCHANGE.COM or call 1-855-MYTAKE5 Some restrictions apply. See store for details. Additional fees for canister oil filters. Good at all Take 5 locations. Not valid with fleet discounts. Limit one coupon per vehicle. Coupon must be presented at time of service and may not be combined with any other banner, coupon, or discounted offers. Extra conventional oil $6/quart. Expires: 6/30/18. Must present coupon prior to entering the bay. Customer must sign Speed Challenge form acknowledging rules and regulations prior to entering the bay. Challenge will exclude fleet vehicles, import vehicles, and all vehicles with skid plates. The time is from hood up to hood down. Expires: 6/30/18. Some restrictions apply. See store for details. Additional fees for canister oil filters. Good at all Take 5 locations. Not valid with fleet discounts. Limit one coupon per vehicle. Coupon must be presented at time of service and may not be combined with any other banner, coupon, or discounted offers. Expires: 6/30/18. CONVENTIONAL OIL CHANGE ANY OIL CHANGE FOR RIDE SHARE DRIVERS Must show rideshare sticker at time of service. Includes up to 5 Quarts Motor Oil. Some restrictions apply. See store for details. Additional fees for canister oil filters. Good at Houston area 5-Minute or Take 5 locations. Not valid with fleet discounts. Limit one coupon per vehicle. Coupon must be presented at time of service and may not be combined with other banner, coupon or discounted offers.Expires 6/30/18. WE'LL CHANGE YOUR OIL IN UNDER 10 MINUTES OR IT'S FREE! DRIVE THRU TODAY! TEXAS STATE INSPECTION $ 24 93 $ 37 93 LIMITED TIME OFFER LIMITED TIME OFFER LIMITED TIME OFFER OFF % 50 $ 5 00 OFF 7 days a week Extended hours 8 min. average service time Complimentary refreshments Drive-thru Highest customer satisfaction CHALLENGE ACCEPTED Proudly pouring over one another, Citardi said, patient care must continue to be what drives innovation forward. "We always have to find ways to do better by our patients. It's as simple as that," Citardi said. "If everyone thought good enough was good enough, we'd still be doing the same things the same way as we did decades ago. There's always room to make things better." Jesse Selber, M.D., and his team at MD Anderson use the Orbeye during a recent surgery.